Colour ways are very important when designing interior wallpapers and furnishing fabrics. You want to be able to cover as much of the market as you can by providing different colour stories suitable for different markets but at the same time been true to your design identity. The example below shows 3 different colour stories of the same design and its evident that by doing so it changes the overall design.
The first one is the most literal of the 3 which would appeal to the child market. Following on from this, the second colour way is more suitable for a young boy. Lastly the third colour story would appeal more to the young girl market with softer tones.
